Tes Global is a world-leading education company home to Tes, a professional collaboration and talent network of over 10 million education professionals worldwide; and Times Higher Education, which provides data and insights to the world’s universities and publishes the THE World University Rankings.

Following employment at the company, Pixels & Puzzles founder Antonio De Palma was brought in to provide guides, documents and process information on the company’s CRM practices and use of the Salesforce Marketing Cloud platform.

Work includes:

• Development of a recommendations email, including specification of technical requirements and data feeds, email creative and automation setup
• Composition and design of Times Higher Education’s World University Rankings fully personalised email communications
• B2B purchase request forms for Tes Institute, allowing schools to purchase online course placements for staff members, with accompanying fulfilment processes
• Implementation of Salesforce Marketing Cloud’s Journey Builder module, allowing the newly formed CRM team to build automated customer communications journeys