The number one weight-loss organisation in the UK (as they rapidly expand abroad) required support to manage their migration of email service provider, as well as provide CRM strategic consulting, data analysis, campaign creation, documentation production, marketing automation enhancements and digital workflow improvement. Work includes:

• Assistance in introduction of email campaign revenue tracking

• Development of lifecycle communications including welcome programmes and lapsing re-engagement campaigns

• New system setup and data structuring

• Template design and build

• Internal workflow automation improvements

• Data governance for email marketing