Slimming World

The number one weight-loss organisation in the UK (as they rapidly expand abroad) required support to manage their migration of email service provider, as well as provide CRM strategic consulting, data analysis, campaign creation, documentation production, marketing automation enhancements and digital workflow improvement. Work includes:
- Assistance in introduction of email campaign revenue tracking
Development of lifecycle communications including welcome programmes and lapsing re-engagement campaigns
New system setup and data structuring
Template design and build
Internal workflow automation improvements
Data governance for email marketing
