The Letting Training Centre
The Letting Training Centre provides expert training courses to professionals in the lettings and property management industry. We were brought in to transform customer engagement capabilities across the entire lifecycle.
Digitising a paper-based renewals process by setting up reminder and confirmation messages and payment forms, with all activity logged in the CRM platform
Development of new email templates with clear calls to action and objectives
Integration of the CRM platform with the email service provider to enable seamless synchronisation of customer data
Enabling automated cross-platform blog publishing, so an article written once could be posted to several web or social media sites automatically
Workshops on how to produce engaging email content, leading to increases in all email metrics and customer orders
Data restructuring to bring email costs down and enable a single customer view