The Letting Training Centre provides expert training courses to professionals in the lettings and property management industry. We were brought in to transform customer engagement capabilities across the entire lifecycle.

• Digitising a paper-based renewals process by setting up reminder and confirmation messages and payment forms, with all activity logged in the CRM platform

• Development of new email templates with clear calls to action and objectives

• Integration of the CRM platform with the email service provider to enable seamless synchronisation of customer data 

• Enabling automated cross-platform blog publishing, so an article written once could be posted to several web or social media sites automatically

• Workshops on how to produce engaging email content, leading to increases in all email metrics and customer orders

• Data restructuring to bring email costs down and enable a single customer view